Level of Acceptance of E-Commerce During Pandemic

Abstract

Purpose – The research was carried out with the purpose of knowing how consumers perceived the expansion of e-commerce in the market, influenced by the global Covid-19 pandemic. Design/Methodology – A data collection instrument was designed and applied to learn about the behavior of the residents of the capital in order to have a reference of the situation through this group. The information was collected through an online questionnaire. Limitations of the investigation – In this investigation only the observation and description of the behavior of the people who participated was carried out, this means that a descriptive investigation was used, since it does not intervene or try to modify the opinions and criteria shared by the people, applying a quantitative methodology for analysis. Results- The research in broad terms shows that consumers in the city of Tegucigalpa made use of e-commerce in a relevant way, the most frequent way of buying during 2020 was online (56.5%), being made up of 30.7% belonging to purchases through social networks and 25.8% throw web pages. With the aforementioned, the research shows that due to the pandemic, e-commerce had a great boost in the city of Tegucigalpa and reveals that, if it is possible for companies to adapt their forms of sale to online media, this in order to modernize businesses and offer diversity in its products and services.